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Summary
Without a common language or unified way of understanding the demand engine across all revenue-facing teams, it was impossible to align not only on success metrics, but ultimately on a united revenue operations strategy.” Raskin added, “The inability to connect data across the customer journey has been a nightmare. The company’s unique technology streamlines data models across existing marketing automation and CRM systems, empowering users to extract trends and predict business outcomes. “The experienced and innovative team at Mperativ has built a groundbreaking new platform that lets businesses tie the results of marketing activities directly to downstream revenue generation” said Jeff Herbst, founding managing partner of GFT Ventures. Mperativ brings together operational processes and analytics with sophisticated visual narrative design to build greater transparency and foster alignment across marketing, sales, finance and customer success teams. Its intuitive graphical UI surfaces the driving factors of the revenue engine and provides a rich, customizable experience anyone can use to analyze granular aspects of their business including industry segments, campaign effectiveness, customer cohorts, regions, and more.