Demand Curve: Avoid these 10 copywriting mistakes to get more conversions –
Summary
Here are a few ways to add more specificity to your copy: Address the objection most relevant to your target persona Anticipate and then respond to how prospects might push back against your offer. Example: Audible promises “A friendly email reminder before your trial ends” — offering peace of mind to people wary of unexpected subscription charges. It’s trying to make the point that it offers a full suite of tools to sell any product or service (an example of using logical reasoning to persuade prospects). It’s much more effective than phrases like “heatmapping and conversion funnel technology” or “website visualization software” — terms that can be overwhelming to readers new to analytics tools. To write a more eye-catching headline, try one of the following tactics: • Create a sense of fear or urgency: “10 things you didn’t know could hurt your credit.” • Make its value obvious: “The best travel hacks that save you time, space and money.” • Acknowledge a common objection: “How to speak like a pro even with stage fright.” Readers can spot a sales pitch from a mile away, and they don’t like them.
