Josh Richards And Griffin Johnson Invest In 'Breakr', Which Pairs Influencers With Emerging Musicians
Summary
Two members of TikTok creator collective Sway LA — who have increasingly dipped their toes into the VC space — have tendered investments in a nascent networking app that sees influencers getting paid to help break emerging musicians. Breakr was co-founded by a group of HBCU alumni in November, including brothers Ameer and Tony Brown, Daniel Ware, and Rotimi Omosheyim. Influencers create profiles on Breakr with their pay rates and music preferences, enabling artists to purchase campaigns on TikTok, Triller, and Instagram. Richards is also the co-host of a podcast titled BFFs alongside Barstool Sports founder Dave Portnoy. He has invested in over a dozen startups to date, including ReKT Global, Poppi, Lendtable, Atmos, AON3D, Stir, and Versus Game.