Superside nabs $30M to connect and manage freelance creatives working with in-house marketing and design teams –
Summary
And today, a startup that’s helping companies connect with a wider range of designers and other creatives to meet that demand is announcing a round of funding to fuel its business growth. The round is the first sizable funding that Oslo-based, but very distributed, Superside has raised — it was founded as Konsus back in 2015 and had picked up only $5.5 million up to now — and it comes on the heels of some impressive growth in its nearly-bootstrapped state. Thomassen tells me that the company currently has 500 on its “team” — his word to include both those working on staff (150 people) and the wider creatives network (350). Added to this, even before the COVID-19 pandemic, designers long ago cut their tether to the office, working remotely, putting in extra hours at home even when they do not, picking up side-hustles where they never meet clients in person, and so on. Their platform is intuitive and enables speed, and the dedicated team model ensures everyone thoroughly understands our brand and day-to-day needs, allowing for scale.” “As the need for high-quality, fast-turnaround digital content continues to rise, and companies look for increasing brand distinction, Superside is fulfilling the demand by offering a unique subscription that provides fast, flexible and diverse design from some of the world’s top creative talent,” added Sandeep Bakshi, head of European investments at Prosus Ventures, in a statement.