Offbeat Media Group Lands Investment From Mark Cuban and Local Atlanta Investors
Summary
From launching the careers of emerging artists to serving as the HQ for legacy media companies like Turner and Cox, Atlanta’s influence on music, culture, and the entertainment industry can’t be overstated. They’ve already garnered quite an impressive client list, helping brands like Twitch, Netflix, TikTok, Warner Music, and Grubhub market new content. Around two years ago, Ogden said that record labels started approaching the Offbeat team to help get their artists embedded in culturally relevant social media trends, like virtual idols. Most of our clients might be in LA and New York, but we have great talent here in Atlanta.” The latest Pew Research data suggests that upwards of 72% of American adults have a social media presence. “It’s a straight-up Netflix competitor, but most people don’t think of [Snapchat] like that.” Click here to sign up for the Hypepotamus newsletter, and you’ll get weekly emails covering the tech startup community in the Southeast, with all the latest jobs, news, events, and announcements.