With $8M Series A, Atlanta-based The Desire Company Is Helping Brands Shake Fake Reviews
Summary
E-commerce’s astromical growth over the last two years has also meant a skyrocketing number of fake and misleading reviews ending up in front of customers. The Federal Trade Commission (FTC) announced earlier this year it will begin cracking down on these fake reviews, handing out $43,792 fines per violation. The $8 million Series A round was led by private investment firms Valor Equity Partners and Cleveland Avenue, LLC., both based in Chicago. “Both Valor Equity Partners and Cleveland Ave, LLC have always been at the forefront of finding startups with potential and helping to turn them into huge, breakthrough companies — such as Tesla, SpaceX, Gopuff, Beyond Meat, and many more,” co-founder Eric Sheinkop told Hypepotamus. “They are always looking to bring entrepreneurs into the fold, providing incredible value with their hands-on guidance and access to their exclusive networks.” The Desire Company looks to help consumers find trusted recommendations before making a final purchase decision.