Korean startup Red Blue attracts Series A investment for its integrated fitness center solution BodyCodi
Summary
Korean startup Red Blue, which operates the integrated fitness platform ‘BodyCodi’, announced recently that it has attracted 3 billion won of Series A investment from GC Green Cross Holdings, Future Play and Shinhan Capital. BodyCodi aims to digitally innovate fitness centers’ sales strategy, which had only relied on face-to-face methods earlier. GC Green Cross Holdings officials involved in this investment said, “BodyCodi plays a key role in managing health and creating innovation to connect customers and fitness centers. We can expect synergy with GC Green Cross Holdings, which is expanding its business into the digital health care area that includes habits.” A Future Play representative said, “Through BodyCodi, the fitness center can give sophisticated services to customers, and customers can continue to lead the ongoing self-management to find the best fitness services. It is expected to grow into a content and commerce platform for personalized exercise management.” Red Blue Lee Seok Hoon said, “Through this investment we will strengthen our position as a service leader fitness platform and more convenient to the fitness center and use of customers with advanced technology and a variety of partnerships and provide a valuable service,” he added, “We plan to create a representative fitness platform that grows together with franchisees by expanding the safe payment method suitable and making various attempts such as linking with customer communities and commerce.”