Boosting corporate productivity through gamification, Turkish startup Inooster scores $700,000
Summary
Istanbul-based startup Inooster has raised $700,000 in new funds, as it sets sail for overseas activities at the start of next year. Borrowing from a number of human psychology principles and methodologies, the company adds a layer of gamification to its software solutions that focus on management concepts including team performance, motivation, and loyalty. Building on 15+ years of management experience, founder Murat Yılmaz has built a category leader in Inooster’s home market, servicing a number of Fortune 500 companies, and all with a team of just 24 people. And in a city with a population of 15.4 million, that’s a lot of data to wrangle and still keep the motivation factor high. Based on this approach, gamification stands out as a unique resource to be successful in an increasingly competitive environment, to distinguish itself from competitors and to establish a direct connection with the end-user,” explained Yılmaz.