Ford partners with Salesforce to expand software business

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REUTERS/Wolfgang Rattay DETROIT, Dec 7 (Reuters) - Ford Motor Co(F.N) said Tuesday it plans to launch a new subscription software service aimed at small businesses, in collaboration with enterprise software company Salesforce.com Inc (CRM.N). Based on Salesforce technology, the system will digitize paperwork for contractors, repair technicians and other trades people, and start at $39 per month per user, Ford said. Ford, like rival automakers, is working to build sources of steadily recurring subscription revenue to supplement revenue from vehicle sales that can get hit by economic downturns or disruptions like the recent shortages of semiconductors. Salesforce and other software-as-a-service companies tend to command higher stock valuations than manufacturers. Ford said it will offer businesses free, trial use of the VIIZR system ahead of the launch in the first half of 2022.

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Accounting and Taxes

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