Clearlake & TA Associates-Backed Precisely to Acquire SaaS-Provider CEDAR CX
Summary
Customers will benefit from orchestration, preference management, enhanced communication governance, robust self-service capabilities and deep expertise in data intensive, heavily regulated businesses. “We enable our clients to easily create relevant, seamless interactive engagements with their customers in a time when it’s more important than ever,” said Greg Van den Heuvel, Executive Vice President and General Manager, EngageOne at Precisely. We’re excited by the opportunity to combine forces and create a best-of-breed solution that’s unmatched in the market.” The acquisition comes on the heels of Precisely winning the Unified Communications Product of the Year by Computing Magazine’s Cloud Excellence Awards – further bolstering its leadership position. Joining Precisely, and its industry-leading portfolio of data integrity solutions, will allow us to scale our existing services to even more customers and industries,” said John DiMarco, Chief Executive Officer, CEDAR CX. Investing as either a majority or minority investor, TA employs a long-term approach, utilizing its strategic resources to help management teams build lasting value in high quality growth companies.