MENA's first-ever cashback website, Waffarx, raises new capital, led by silicon valley venture capital firm, Lobby Capital
Summary
Founded in 2018 by Ezz Fayek, Mahmoud Montasser and Ahmed Kamal, WaffarX uses cutting-edge technology to distribute cash back rewards, helping shoppers save on every dollar they spend. WaffarX’s secure channel helps brands shift advertising spend directly to consumers via cashback rewards. Consumers want seamless, personalized engagement rather than disruptive advertisements – with easy-to-achieve, tangible cash rewards - transforming everyday transactions into savings. The support of an esteemed Silicon Valley firm such as Lobby Capital, and existing investors - A15, are a huge endorsement of WaffarX’s business model and strategy. • Using cutting-edge technology, WaffarX distribute cashback rewards that transform everyday transactions into savings for customers and deeper loyalty for brands.