REEF Acquires Foodtech Startup 2ndKitchen
Summary
2ndKitchen helps businesses such as bars, breweries and hotels partner with hyper-local restaurants to create custom food experiences, attract new clientele and provide additional sources of revenue. Our top priority has always been connecting local businesses and empowering them with everything they need to operate efficiently and seamlessly add value to their guests,” said Nick Anastasiades, CEO and co-founder of 2ndKitchen. Our business’ foundation is its highly differentiated technology that allows businesses to tailor their food experience to their exact needs, and I believe there is still tremendous, untapped market opportunity.” The 2ndKitchen team will remain fully intact under REEF, including its three co-founders consisting of the CEO Nick Anastasiades, CTO Arik Gaisler and CFO Jon Elron, and will focus on driving REEF hospitality’s mission globally. The platform provides a unique, full-service experience, from customizing and pricing menus to issuing vouchers and tailoring delivery to fit your business’ exact needs. With a proximity ecosystem of, 8,000 locations and a team that’s over 18,000 strong, REEF is the largest operator of parking real estate and delivery restaurants in North America.