A Dwolla And Infinicept Link Aims to Make Embedded Payment More Accessible to ISVs
Summary
Payment-platform provider Dwolla and Infinicept, a Denver-based firm that specializes in embedded payments, are teaming up on new technology for independent software vendors. The partnership is aimed at making it more economical for business-software providers to include payment processing in their application and reduce their time to market by months. “The improvement in speed to market gets payments going way quicker [for independent software providers], so their revenue stream starts sooner and ramps faster,” Todd Ablowitz, co-chief executive and co-founder of Infinicept, says by email. In addition, the parties say the partnership will make account-based payments more seamless and easier to integrate into existing business applications. “We’re starting to see a shift to payment being made direct from an account, which in time we think will be a game-changer in the payments industry,” says Dwolla president and chief operating officer David Glaser, who adds the partnership with Infinicept positions Dwolla to capitalize on that trend.
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