Moloco Earns 2021 SMARTIES Award for Machine Learning & AI Campaign
Summary
Moloco (http://www.moloco.com), a leader in machine learning and growth solutions for mobile marketers, is thrilled to announce that the company is the recipient of a prestigious 2021 SMARTIES award. Under the Technology channel, Moloco is the silver winner in the Machine Learning and AI category, which awards “campaigns using creative applications of mobile-based intelligent technology.” Moloco was awarded this honor due to its campaign for Korean TV home shopping company GS Shop. Using Moloco’s industry-leading dynamic creative optimization and dynamic retargeting, all powered by its best-in-class proprietary machine learning algorithms, GS Shop realized their customer acquisition strategy, produced mobile ads synced with GS Shop broadcasts, and achieved higher purchase conversion rates. “Their tech was able to reach our target CPI in less than 3 days and delivered a 4,000% return on ad spend using dynamic creative campaigns. I highly recommend working with them.” “It’s an honor to be recognized by MMA and the SMARTIES Awards as a leader in the marketing technology space, especially when it comes to machine learning and AI,” said Anurag Agrawal, VP of Product at Moloco.