EVRYTHNG and Re-Fashion: Game Changing Partnership for Sustainable Fashion
Summary
By matching our approach with EVRYTHNG’s technology, the recycling method becomes easier to action by creating the digital identities for items either at the point of production or, as they’re processed by our team. This is one such partnership where Re-Fashion encourages people to recycle their unwanted clothing, giving their unloved items a second life by processing a product, listing it, photographing it and ensuring that it’s good enough quality to sell.” commented Cyrus Gilbert-Rolfe, CRO, EVRYTHNG. We can’t continue to deplete the world of its resources and now technology is at a point where we can address those concerns and introduce what we call the ‘kind’ product.” “New Look is, unquestionably, becoming a leader in sustainable fashion retailing. Re-Fashion believes the future of fashion is circular and wants to eliminate clothes waste, with the help of its retail partners, by exploiting emerging product technologies. EVRYTHNG’s customers include the world’s leading brands in sectors ranging from apparel to beauty and personal care to home goods to beverage.
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