Media-tech business tackling financial literacy raises $800,000
Summary
Launched last year, Flux’s app, which offers educational games, the ability to check your credit score and money knowledge, is set to surpass 50,000 active users, with 80 per cent of those under the hard-to-reach audience of under 35. Its daily podcast, What The Flux, has been downloaded over 1.5 million times over the past six months, with over 225,000 unique listeners this year. Hezi Leibovich said Flux is tapping into an emerging cohort of young Australians for whom the issue of financial independence has come into sharper focus over the past 18 months. They’re making financial education feel less like a chore and more like a game, which actually helps people achieve their goals,” said Mr Leibovich. So product and engineering is priority one but also, we recognise that the way in which we deliver content is a huge part of our success and we need to continually be pushing ourselves to be better and better for our community, so that will also form part of our team growing exercise.” The Flux team also have their eye firmly planted on international expansion and say they are often asked by business customers when they will expand to the UK and US.