North American Teams Championships 2021 to Live Stream Table Tennis in Mixed Reality Powered by OSAI
Summary
The collaboration between JOOLA, the tournament sponsor, and OSAI, an AI-powered Mixed Reality solution, unlocks an immersive viewing experience for all table tennis fans.This year’s Teams features a 3-day long live stream of all the matches. Real-time Mixed Reality allows us to engage table tennis fans with live exclusive insights and attract new audiences with immersive, digitally-native content that explains the game and gets them excited about the sport. Crucially, we are able to produce the event remotely.”OSAI powers the entire remote production of JOOLA Teams streaming, delivering an end-to-end solution that includes broadcast-quality video, commentary, Mixed Reality, and analytics. OSAI Mixed Reality enters the USA market with a strong case of remote virtual production of one of the leading table tennis events in the country. Combing live data with sports entertainment means that OSAI live streaming engages all segments of fans and unlocks new digital assets for sponsorship activations,” said Nish Sehgal, Global Managing Director of OSAI.Real-time Mixed Reality by OSAI engages viewers with dynamic on-screen animations and deep game insights, otherwise unavailable to fans.