Creative workflow software Collato raises €4.2m Seed funding from prominent investors
Summary
New investment from Redalpine, Mangrove Capital and Zalando CEOs to kickstart the public launch of creative management solution Collato. Since May 2020, Collato has been developing collaborative software for marketers and creators who are regularly managing content production of videos, designs or texts. Its removing the complexity of going from brief to feedback to file sharing – while working across teams, with decision makers or external partners.Aligning these parties has become even more difficult: According to Adobe, by 2022, 745 million people worldwide will be creating content or involved in various parts of the production process. Both trends increase the complexity to a point, where they can hardly be handled in traditional ways," states Sebastian Becker, Partner at Redalpine, "there needs to be an integrated tool, to productively support collaboration along the entire journey of an asset and I believe that Collato can become that place. "After over 500 user interviews and tests, the team is breaking down all the barriers in the creation journey, redesigning collaboration with a set of innovative features.