Digital Workplace News: Thoma Bravo Invests $100M in Digital Product Experience Firm Pendo

Thoma Bravo, with offices in Chicago, Miami and San Francisco, made the investment by purchasing existing shares from Pendo employees and early-stage investors. "Through this investment, we are pleased to have given our employees and early-stage investors an attractive liquidity opportunity in recognition of their support and tremendous contributions to Pendos success," he said in a press release statement. Pendos mission is to “elevate the world’s software experience,” and customers include Verizon, RE/MAX, LabCorp, Salesforce and Zendesk. "As digital transformation has escalated across all industries, efficient and easy-to-use software is a business imperative," said Robert Sayle, a partner at Thoma Bravo, in a press release announcing the investment. Pendo also recently announced the hire of Trisha Price as chief product officer, the addition of 181 new customers and a number of new product features and enhancements in the last quarter.