yellowHEAD Wins Double Platinum at 2021 MarCom Awards
Summary
yellowHEAD received a Platinum award in the “Team Achievement” category for a collaborative campaign on behalf of social casino publisher SciPlay. First, yellowHEAD’s UA team leveraged the company’s proprietary creative analysis platform, Alison, to analyze a number of Gold Fish Casino ads. Founded in 2004 and administered by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards are one of the largest and most respected creative competitions globally. Founded in 2013, the company delivers unprecedented ROI for campaigns across paid and organic channels including SEO, SEM, ASO and CPA advertising. yellowHEAD delivers cost-effective business outcomes for partners through integrated media strategies underpinned by AI-powered analytics, real-time visualization tools, revolutionary A/B testing technology, and a talented in-house design studio.