Will the Apple car be fully driverless by 2025?
Summary
Under its new leader, Apple Watch software chief Kevin Lynch, the team behind the car project is now pushing hard to debut a product by 2025. Before Steve Jobs pulled the original iPhone out of his pocket in 2007, the late Apple founder summed up what the device was at the time: a “leapfrog” product that outperformed all existing smartphones. It doesnt sound like Apple has made a final decision if it will ship its vehicle for an Uber or Lyft-like service or for individual ownership. While Waymo and others have taken the robotaxi route for their technology, Apple traditionally likes to sell its products directly to consumers, no matter how challenging that might be. That would line up with an answer Chief Executive Officer Tim Cook gave during a January earnings when asked how Apple evaluates new product categories.