AstraZeneca looks at the bigger picture in enterprise social media
Summary
Discussing how the company continued operations unabated, Alun Metford, head of global internal communications and business partnering at AstraZeneca, says it “didn’t stop working during the pandemic”. Patents are a key aspect of the pharmaceutical sector, enabling pharma firms to maximise the return on the intellectual property (IP) arising from their research and development efforts. “Workplace has been key to AstraZeneca’s high employee engagement rates, helping us to drive tangible change and adjust to the changing nature of how we all work” As Metford explains, this was the situation AstraZeneca faced nine years ago: “When Pascal [Soriot, CEO of AstaZeneca] joined the company, we were facing patent expiration. We built our pipeline to deliver medicines and include our employees.” AstraZeneca introduced Workplace as a pilot for the global manufacturing and supply teams in 2017. Looking ahead to 2022, AstraZeneca expects Workplace to continue playing a vital role in delivering real business value and maintaining strong employee engagement.