Adludio Secures £ 4m of Series A Follow-on Investment from Mercia – UK Tech Investment News
Summary
Adludio offers creative campaigns that take full advantage of mobile phone capabilities and provide guaranteed results to brands and advertising agencies. The company analyzes data from numerous campaigns to date to understand how mobile users can engage in advertising and inform creative decisions, and develop unique technologies. “ “We focused primarily on finding strategic partners with experience and track record in expanding our digital business, sharing Adludio’s vision for international growth, as well as raising large sums of money. “Successful entry into the US market has given us deep confidence that we have the right teams, products, clients and strategies to further accelerate our growth in this market.” Preiskels provided Adludio with legal advice on investment, and Shoosmiths advised Mercia. The Group has a strong footprint in the UK through regional offices, 19 university partnerships and an extensive personal network, providing access to high quality transaction flows.