EasySend raises $55.5M for a no-code platform to build online interactions with customers –
Summary
No-code continues to permeate the many layers of enterprise IT, where traditionally non-technical workers have had to rely on technical experts to get things done, and startups building these tools are raising a lot of money as they see a surge of business. The opportunity in the market that EasySend has been targeting is that typically a lot of businesses produce and use paper-based forms to gather information about customers, and the people who often formulate those materials are not technical. Daskal and the team saw an opportunity, he said, to “help the business digital customer journeys from scratch.” The company started out first in traditional banking, but quickly saw the same problem and potential solution in a lot of adjacent markets. The plan is to continue investing not just in addressing more “customer journey” use cases, but to bring in more technology like RPA to make the process even more integrated with the rest of the business. Adding newer services like ID verification, e-signatures and other technology from third parties will potentially open the door to handling a more complex and wider array of interactions.
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