Jewelry Brand Emma Pills Gets Influencer Investment From Natasha Oakley
Summary
The company, founded by 19-year-old Emma Pillemer, joins Oakley’s growing portfolio, which includes Jacqui Kingswell’s workout platform, The Pilates Class, in addition to Monday. • None Emerging Chinese Fashion Influencers to Know in 2021 [Photo] Oakley’s investment in Emma Pills comes as the brand prepares to launch in the U.S., with Canada and the U.K. to come at a later date. Pillemer’s creations — colorful and affordably priced costume jewelry, plated in 14-karat gold — are geared toward a Gen Z demographic that the brand plans to further reach via U.S. celebrity partnerships. Oakley declined to offer a sales projection, but industry sources estimate Emma Pills will reach $1 million in revenue by 2023. [Pillemer] is meticulous about the quality of the design, so the brand isn’t cheapened by [offering] fun, trendy pieces.” Everything to Know About Beyoncé’s Ivy Park Capsule With Peloton • None The Eight Must-See Moments From the 2020 Grammy Awards • None American Dream: What to Know About New Jerseys Supersized Shopping Mall • None The Biggest Spring 2020 Fashion Trends From the Runways Sign up for WWDs Newsletter.