Sports and live audience engagement startup StellarAlgo secures $16.5 million Series A
Summary
Calgary-based StellarAlgo has secured $16.5 million CAD in Series A capital to further its SaaS customer data platform, which helps sports organizations better connect with their fans. StellarAlgo has also been backed by the likes of James Lochrie, the co-founder of Thin Air Labs and Wave, who co-led the Calgary startup’s $1.5 million seed extension in 2020. StellarAlgo’s SaaS platform helps customers organize, analyze, and leverage fan data from a variety of online and in-person sources including email marketing, ticketing, and more. More than 85 sports and live audience properties and partners throughout North America and Europe use StellarAlgo, including the Toronto Blue Jays, New York Yankees, Milwaukee Bucks, and the United States (US) Open Tennis Championship. Now, armed with fresh capital, the startup plans to invest in product development by enhancing its data offerings and fan personalization tools.