Apple makes a new play for small businesses, taking on Google and Microsoft

General News

Summary

Customers select mobile phones at an Apple store at the Mixhui Shopping mall in Yantai, East Chinas Shandong Province, Sept 29, 2021. The service, which is currently in beta testing, is slated for a full release in spring 2022. Its similar to offerings from Apple rivals who are more established in providing tools to businesses and schools, like Google and Microsoft. The subscription service offers a three-tiered price plan, customizable to accommodate three devices at most and up to 2 terabytes of iCloud storage. The announcement also ties into Apples push to sell more digital services to its customers, like streaming video and music subscriptions.

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