How to Run A Great Year-end Campaign for Mid-level and Major Donors
Summary
I’m Wes, one of the co-founders of Wisely, and today I want to share some tips with you for pulling together a great year-end campaign for your mid-level and major gift donors. Group 2: Mid-level and major gift donors who haven’t made a donation yet this calendar year, whether they typically give at year-end or not. Pair your thank-you with a holiday card and include a success story and you have the perfect personal year-end stewardship package for your donors. Don’t forget to keep notes in your CRM, or in your fundraising portfolio with Wisely, so you can continue to build those relationships and track donor outreach. Sending your donors a personal stewardship letter or a holiday card is going to elicit an emotional response from them and help you cultivate that relationship.
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