F45 Training Announces Strategic Acquisition of Vive Active
Summary
Introduced in 2017 in Sydney, Australia, Vive is a high-growth, profitable Australian fitness company that offers reformer and mat Pilates workouts through in-studio, at-home streaming and on-demand classes. Vive’s management team will continue to play a crucial role in this expansion strategy and will provide F45 with significant expertise in operating company-owned studios. “We are thrilled to announce our first acquisition in purchasing Vive Active, a disruptive, innovative fitness brand that is truly complementary to the F45 portfolio,” said Adam J. Gilchrist, President, CEO and Chairman of F45. Our investment in Vive, which leverages our strong balance sheet, demonstrates our commitment to identifying compelling opportunities to drive strong continued growth in our footprint and offerings globally.” “We couldn’t be more excited to be partnering with F45,” said John Keats, co-Founder and CEO of Vive Active. F45 utilizes proprietary technologies: a fitness programming algorithm and a patented technology-enabled delivery platform that leverages a rich content database of over 3,900 unique functional training movements to offer new workouts each day and provide a standardized experience across the Company’s global footprint.