Toronto tech startup Trufan bags $2M seed funding to grow its browser extension that lets consumers earn rewards and money for sharing data
Summary
Your personal data is a hot commodity for brands and companies that want to target a specific customer segment and optimize their services. In 2020, big tech companies earned over $500 billion from tracking and selling consumer data, while individuals didn’t receive a penny in return. Enter Trufan, a Toronto, Canada-based startup that provides an audience management platform to help brands and influencers grow their social community and sell directly to their top fans. Our browser extension modernizes data retrieval for brands while granting users a fairer and more rewarding internet experience. This has become an even bigger deal as the world shifts away from cookies and top social platform tracking, raising the importance of first-party data.”
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