The 5 Pillars of Digital Transformation for Software Companies
Summary
Collaboration and workflow solutions like Zoom (ZM), Microsoft Teams (MSFT), Slack (now owned by Salesforce.com (CRM)), and DocuSign (DOCU) thrived financially amid this booming demand. We also expect software to outgrow gross domestic product by a considerable margin over time because it solves critical business problems, allows for higher revenue generation, and results in high returns on investment. SFA advanced customer-relationship-management software to a new level with new features and automation of repetitive tasks, thereby freeing up users to focus on their priorities: selling and generating revenue. Customer experience has been well defined with some obvious important competitors, such as Salesforce; it is also rapidly evolving as new tools have emerged, and it helps retain existing revenue streams as well as promote upselling into the installed base. Artificial intelligence, or AI, and analytics tools can be used to help make predictive decisions about what products to show consumers on e-commerce sites, as well as recommend solutions to customer-service situations.