Mark Cuban and former Oculus CEO back 3D e-commerce startup VNTANA –
Summary
And while some are pushing for a completely separate “metaverse” where 3D content lives, that’s likely going to be a hard sell for existing web platforms that want to invest resources where the users are today. VNTANA builds a content management system which helps e-commerce retailers show off products on their sites in glorious 3D, while also allowing users to view objects in augmented reality and try on items virtually. Backers of the startup’s latest fundings include Mark Cuban, former Oculus CEO Brendan Iribe, Flexport and Anorak Ventures, among others. Consumers can leverage the startup’s software to get a sense of an object’s size and real-world appearance in their physical space with augmented reality before making a purchase, something that can lead to fewer returned items, Crowder says. Despite some major announcements from Apple, Google and Facebook, the developer opportunity for augmented reality has been more limited than many investors in the space expected when the wave of interest first kicked off several years ago.