T3 Investment in fOTOBOM MEDIA
Summary
Fotobom is the 15th company in the portfolio of Tamiami Angel Fund III.According to social-media analytics, 85% of the information sharing on mobile phones occurs when people email or text-message content to each other using apps such as WhatsApp and Snapchat. Then, Fotobom’s technology suggests content, apps and websites to users based on contextual information gathered from messages sent via the keyboard app.“Fotobom connects mobile phone users to relevant information and content whilst texting,” commented Max Minhas, T3’s board member representative. “Its cutting edge technology will change text messaging from a basic communication medium to a powerful social networking platform. It’s currently on Verizon messenger and in the process of expanding globally.”“This exciting new technology will help publishers and marketers target audiences much more accurately because Fotobom has real knowledge of users’ preferences from what they emailed or texted,” says Timothy Cartwright, partner of Fifth Avenue Family Office, the founder of Tamiami Angel Funds.The sharing of information by copying and pasting content in emails and text messages has been dubbed “Dark Social” because until now it hasn’t been mined. Such investors typically are wealthy individuals or families who have the means to risk their capital and give freely of their time to mentor entrepreneurs in the startup phase of a business.Headquartered in Naples, Fla., Tamiami Angel Funds consists of four member-managed funds that allow high-net-worth individuals and families to invest in promising early-stage and expansion-stage companies located in the U.S., with a preference for those in the state of Florida.