Milan-based AI startup Emotiva raises €610K to analyse peoples emotional responses in real-time
Summary
Emotiva, the Milan-based deeptech AI startup focusing on emotion recognition, closed a seed investment round of €610k led by business angels and LVenture Group. The startup develops computer vision and machine learning algorithms to analyse people’s emotional responses in real-time, measuring facial micro-expressions through a standard webcam, to collect data useful to understand human behaviours. Thanks to its proprietary technology, the Italian startup has launched the SaaS platform EmPower, a media analytics tool that measures audience attention and engagement, obtaining in a few clicks valuable insights on their unconscious response. Through EmPower, companies can make accurate decisions about marketing campaigns, using attention and emotional engagement as new metrics to evaluate content performance, correct targeting and avoid waste of budget. Nowadays, it is crucial for companies to measure and analyse these high added-value data, to gain a deep understanding of consumers, thus optimizing processes and avoiding the waste of economic resources”