Barcelona-based social commerce app Picker extends seed funding to a total of €3.4 million, helping people buy better together
Summary
Luxor Capital is renowned for investment in digital technology, having participated in funding rounds of online delivery providers such as Barcelona-based Glovo. With the new funding announced, Picker will plan to accelerate growth and international expansion, already the app is active in Spain, Germany, Austria, and Switzerland on both Android and iOS devices. The company’s goal is to develop into a full marketplace that has an edge over existing social media platforms by focusing on buying better instead of content consumption. Commenting on the funding, Co-Founder and CEO, Enric Gabarró, stated: “We are extremely grateful for the support we received from our existing investors in 2020 and proud to recently have closed new financing from them and one of the leading venture capital firms in the US. Our goal is to use the funding to hire exceptional talents that will help us to accelerate our growth in the markets we are already active in as well as new ones that we plan to enter.” So far Picker has on boarded more than 3,500 creators who regularly share their favorite ‘Picks’ on the platform.