Microsoft launches Loop, an Office app for helping workers stay on top of projects
Summary
Microsoft said at its online-only Ignite conference on Tuesday that it will release a new Office application called Loop that people can use to collaborate on projects. The effort shows Microsoft is attempting to provide more value to Office subscribers, which will start paying higher prices next year. Loop promises a modern alternative, which is important because Microsofts core productivity software increasingly faces pressure from well-funded start-ups such as Airtable, Coda and Notion, which arent weighed down by proprietary file formats. Emerging productivity software from those companies can handle content creation, but theyre lacking in communication, said Jared Spataro, a Microsoft corporate vice president. The combination of communication and creation is more well suited to hybrid work configurations, where not everyone is located in the same physical space, Spataro said.