London-based audience platform for publishers and advertisers Permutive secures €64.6M from SoftBank
Summary
In the current scenario, the marketers and advertisers are preparing for the cookie-less economy to drive safe engagements for audiences. According to a study by London-based startup Permutive, 73 per cent of brands are concerned about increasing privacy regulations, and over two-thirds (70 per cent) believe that soon consumers will stop accepting the use of their data for marketing purposes, meaning a disruption of business for many brands. This is where Permutive is looking to make a difference. It is an audience platform for publishers and advertisers, which enables media to be traded in a privacy-safe way.
Funding
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Investors
SoftBank Internet and Media, Inc.
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Classifications
industries
No industries detected
applications
Web and Content Management
AskAI Classifications
Labels
Advertising Technology
Data Collaboration Platform
SaaS
Linked Companies
Permutive
$10M to $25M