Magnify Raises $6M and Announces New Platform for Post Sales Orchestration
Summary
MADRONA VENTURE GROUP leads round that includes a Who’s Who of PNW Business Tech Founders and DECIBEL Partners Magnify, a startup that transforms the customer experience through post-sales orchestration, today announced $6M in seed funding from Madrona Venture Group, Decibel Partners (led by GP Sudip Chakrabarti), and a bevy of PNW SaaS executives, including Bill Richter, CEO of Qumulo; Christal Bemont, CEO of Talend; Elissa Fink, former Tableau CMO; Jon Gelsey, former Xnor and Auth0 CEO; Will Arora, CTO of Assurance, and several others. Designed to drive deep adoption and usage in a customer account, Magnify will identify where churn or expansion is likely and automatically launch the appropriate action in software. Magnify’s CEO is Joshua Crossman, an experienced software senior exec who has led large global teams at Chef, BrightEdge, QuinStreet, as well as almost a decade at McKinsey. Growth and value creation for software companies is directly tied to reducing churn and increasing product adoption, and the teams running those efforts need the benefits of the modern tech stack,” said Steve Singh, managing director, Madrona Venture Group. Madrona has a 25-year history of supporting PNW founders, including early investors in Amazon, Smartsheet, Rover, and Snowflake.