CRUST Group Expands Into Japan With New Strategic Investments and Collaborations

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Summary

With this new round of investment, CRUST Group will work closely with its partners to develop new upcycled products in Japan with the aim of creating more partnerships with businesses in food service and retail. Working alongside strong investors who are dedicated to the SDGs, we’ll be able to pioneer the upcycled movement in Japan and shift the way we manufacture beverages for the better,” says Travin Singh, Founder & CEO of CRUST Group. CRUST Japan’s General Manager Hiroki Yoshida took the stage at this year’s Food Tech Grand Prix to receive the prestigious SIGMAXYZ award. The company also participated in Enterprise Singapore (ESG)’s Global Innovation Alliance (GIA) program to further expand its footprint in Japan and recently joined the Circular Food Promotion Working Team, a project launched by the Ministry of Agriculture, Forestry and Fisheries. The company has also brought on two key advisors in Japan - Hironori Ishizaki, CEO of Ales Global and Seiichi Mizuno, lecturer, politician, and former president of Seibu Department Stores.

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