Facebooks Meta mission was laid out in a 2018 paper declaring The Metaverse is ours to lose
Summary
"We believe that the right way to break through consumer indifference to VR is to deliver what they expect and want from the medium: THE METAVERSE," reads the first slide of a 50-page document outlining a strategy for building a virtual world. CEO Mark Zuckerbergs hour-long demo on Thursday, which culminated in the announcement of the new company name, was designed to portray a very different world than the one we currently inhabit at a time when Facebook faces a non-stop barrage of negative headlines tied to the addictive nature of its social media products. The document was also sent to Andrew "Boz" Bosworth, the head of Facebooks hardware division, who was promoted in July to chief technology officer (starting next year) and to Hugo Barra, the companys vice president of virtual reality. But despite hundreds of millions of dollars invested in content for "early adopters and pioneers," Rubin wrote that the devices hadnt caught on with non-hardcore gamers and "the average consumer is waiting for the day that VR is fully baked." "One thing is absolutely clear: There is no team inside Facebook with the cohesion and experience of shipping large, technically challenging, awe inspiring game/interactive product that is capable of producing the City," Rubin wrote, referring to the digital world the company was aiming to build.
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