Vanity Wagon raises INR 5 5CR in a Pre Series A round
Summary
The funds raised will be used for further strengthening the tech platform, marketing, brand building, team expansion and private label acquisitions. The company has completed over 50,000 orders since its inception 2.5 years back and is now serving 1.3 lakh visitors on the website monthly, thereby creating a robust base in the Clean Beauty space in India with a high-power team. The motto of the company is – ‘Clean Beauty Delivered’ and with that aim, it continues to build its capabilities in an industry that has taken the consumer products space by storm in the past 4 years. The information-oriented organic beauty marketplace is already associated with leading brands like Juicy Chemistry, Wow Skin Science, mCaffeine, Mama Earth, Blossom Kochhar Aroma Magic and Minimalist, and continues to grow its portfolio. It has a wide range of value offerings for customers including a Digital Magazine, products in Clean Beauty, Subscription Model, Online Consultation and Full Stack Loyalty Program.