Visa Makes Strategic Investment in Deserve
Summary
“This investment validates the industry’s embrace of a digital-first, embedded approach driven by APIs and SDKs,” said Kalpesh Kapadia, Deserve Co-Founder and CEO. Earlier this summer, under the Fintech Fast Track program, Deserve partnered with BlockFi and Visa to launch the world’s first credit card with Crypto rewards, which has set new benchmarks in adoption and usage. The mobile-first platform will power mobile cards for major banks and financial institutions, fintechs and brand partners to offer innovative and differentiated rewards beyond simple cashback, points and miles. Using machine learning and alternative data, Deserve provides partners with state of the art underwriting solutions that expand financial access. Deserve partners with financial institutions, fintechs, and consumer brands, universities and associations to develop, rapidly deploy and power white label and co-branded credit card programs.