Want talent and client response from your website? Here’s 7 ways to drive it.
Summary
Too often, staffing websites lack a clear conversion path: a set of steps a site visitor should take toward the desired end (e.g., applying for a job, filling out a form, calling to request a temporary, etc.). As an alternative, consider very short phrases for menu names, to make it easier for visitors to determine where they want to go (e.g., “Find Work” or “Need to Hire?”). Give people an option to interact with you no matter when they visit your site – via forms, live chat, or through an automated chatbot. The majority of talent loss occurs when a job seeker is directed to a lengthy application that requires sensitive information (such as a Social Security number). There’s a lot involved with creating a truly ADA-compliant website and career portal, and it’s time to think about building one to serve individuals with disabilities – while protecting your firm.
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