Admix Raises $25M in Series B Funding
Summary
Admix, a London, UK and NYC-based In-Play monetization company that bridges the gap between gaming content and brands, raised USD $25m in Series B funding. The company, which has raised USD $37m in total funding, intends to use the funds to scale up its In-Play solution worldwide and establish it as the content monetization layer for the metaverse. Founded in 2018 by Samuel Huber, CEO, and Joe Bachle-Morris, COO, Admix provides an In-Play advertising solution that bridges the gap between brands, creators and advertisers using non-intrusive product placements integrated inside video games. The platform utilizes drag and drop SDKs for game publishers to integrate into their games, a platform for advertisers to access the gaming world, independently verified measurement and data reporting. Admix already works with over 500 advertisers worldwide to monetize more than 300 gaming and virtual-world experiences.