Business will make money from their data, says IDC
Summary
The organisations which will thrive in the digital economy will be those that can turn their information assets into a competitive advantage, according to analyst IDC.By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.“To optimise throughput in the airport, Heathrow has to share information with border control, baggage handling and airlines,” he added.As an example of the use of IoT with analytics, Carnelly discussed how UK health insurer, Vitality, was providing free or heavily discounted offerings on devices such as the Apple Watch and Amazon Alexa smart speaker.He said this is already occurring in the telecommunications sector, where the telcos sell data to retailers about where people are walking inside a shopping centre.