Measuring ROI for an enterprise competitive intelligence portal is complicated
Summary
For instance, Northern Light and its enterprise clients would like to measure the return on investment (ROI) of our knowledge management systems for market intelligence and customer insights, which routinely provide input to myriad business decisions. A few years ago, Forrester produced a report based on an analysis of a major telecommunication company’s use of Northern Light’s platform, which concluded that each user session saved 1.5 hours of professional time, or $150, equating to tens of millions of dollars for the corporation annually. One reason is M&CI team members often are removed from the decision-making process and the decision-makers, especially at organizations that have deployed a well-designed enterprise knowledge management system. By influencing how work is conducted – specifically, expanding the use of market intelligence-driven insights in decision-making – and advocating for insights-driven decision-making, both the visibility and perceived value of M&CI will grow. View Northern Light’s recent webinar, “How to Maximize the Impact of a Competitive Intelligence Portal,” featuring Forrester analyst and guest speaker Cinny Little.
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