yellowHEAD’s Alison Named Technical Innovation of the Year by The Drum
Summary
“We have put a lot of research and development into Alison to make it the marketing industry’s most important creative analysis and recommendation tool, and it is gratifying to see our efforts recognized on such a big stage. Alison uses data derived from proprietary computer vision technology and machine learning algorithms to help marketers drive the greatest possible advertising campaign performance. In 2021, the jury represents organizations including Unilever, The Lycra Company, TSB, Boots UK, Ketchum, Getty Images and the US Chamber of Commerce. Founded in 2013, the company delivers unprecedented ROI for campaigns across paid and organic channels including UA, ASO, SEO and creative services based on Alison insights. yellowHEAD delivers cost-effective business outcomes for partners through integrated media strategies underpinned by AI-powered analytics, real-time visualization tools, revolutionary A/B testing technology, and a talented in-house design studio and creative services team.