Intel’s John Kalvin On How New ISV Investments Will Boost Partners
Summary
Intel Global Channel Chief John Kalvin said the chipmaker is increasing investments to ensure a broader range of software is ready for new processors as soon as they launch in a bid to help channel partners deliver Intel-based solutions faster and with greater confidence. Kalvin said Intel has historically delivered when it comes to ensuring software works properly on the company’s processors, but Gelsinger believes there is more work the Santa Clara, Calif.-based company can do to ensure software is ready when new silicon products are released. But Kalvin said software readiness is just one part of the equation when it comes to the expanding body of work Intel is doing with ISVs. Intel is also ramping up its go-to-market efforts with ISVs, which means “co-marketing, co-selling programs and connecting them with the rest of our ecosystem of partners,” and Kalvin said his partner organization will work closely with the the newly formed Software and Advanced Technology Group led by Intel CTO Greg Lavender on both aspects. All this work will serve to benefit Intel’s vast network of partners, which includes value-added resellers, system integrators, managed service providers and cloud service providers that fall under the Intel Partner Alliance Program, according to Kalvin.
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