GfK expands partnership with BrandTotal, empowering Mexican advertisers with rich data on competitive social advertising campaigns
Summary
The new offering empowers marketers to: • Benchmark and optimize digital campaigns in real-time for custom consumer segments and goal setting • Effectively measure their brand against competitors and unlock their entire social advertising performance and strategy • Compare interactions and effectiveness across digital and social channels • Identify and address consumer net sentiment and engagement changes to campaigns over the course of weeks or months The GfK and BrandTotal partnership brings together BrandTotal’s unmatched social media marketing intelligence platform with GfKs global expertise in brand measurement and marketing, driving growth and increased brand value. “Most social media advertising campaigns are invisible to the public, resulting in reduced business intelligence and blind spots,” said Ricardo Barrueta, General Manager, GfK Mexico. “GfK and BrandTotal offer access to actionable, competitive intelligence that is not available elsewhere, all through aggregated multi-channel data in a simple visualization panel,” added Barrueta. This enables Mexican brands and agencies to outsmart and outshine their competition, winning wallet share and strengthening consumer love and loyalty. With our trusted data and insights, combined with advanced artificial intelligence, we have revolutionized access to real-time, actionable recommendations that increase the marketing, sales, and organizational effectiveness of our customers and partners.
