Gradient Works secures $2M in seed funding to help B2B revenue teams increase revenue velocity
Summary
With this funding, Gradient Works will continue to invest in building the team, including the addition of Lily Youn to lead new business growth. “The company’s foundation is built on a unique insight and an inspiring team dedicated to realizing their vision of delivering the CRO operating system.” Gradient Works Assignment is just the first step towards the company’s long-term goal of developing a revenue operating system to help CROs reliably and efficiently increase revenue velocity across their organizations. “As they scale, B2B revenue organizations add increasingly complex rules of engagement to manage their sales process while still trying to hit their targets. These rules quickly become a drag at every stage of their customer lifecycle and start to reduce revenue velocity,” said Gradient Works CEO Hayes Davis. “Gradient Works Assignment helps revenue teams automate and optimize their rules of engagement in one place, from routing inbound leads to balancing account books for AMs.